Ask our Pinnacle Evolution Experts – Leads Not Coverting to Sales
More Expert advice on many different subjects follow this. For more information scroll to the bottom and follow the links. If you have a question send it to PEAskanExpert@gmail.com
HELP, I’ve Spent $6,000 On Leads… Now What!?
Today’s question comes from Cindy who is not part of the Pinnacle Evolution community:
==========================
Dear Pinnacle Evolution;
I have been trying for 4 months and have spent over $6000 on ads, radio, newspaper, purchased 300 leads, Prewebb articles, bandit signs, and have gotten over 700 prospects to talk with but it is very evident that I need to be able to keep the flow going without spending the money. can’t seem to get any straight answers from anybody.
I am not very internet savy so I need specific help to how your plan works and how to get it up and running.”
- Cindy
==========================
Thanks for the question Cindy, here are our expert recommendations.
So here’s what we can see from your email…
1: We applaud your enthusiasm and determination to get your business to work and become profitable.
2: That you’re really trying everything under the sun to see if it will work… Radio, press releases, classifieds, signs, lead companies, etc… (Almost everyone, including our leaders have experience in this)
3: That you haven’t received the right education to get you off to a good start in this industry.
So here’s our advice and recommendations…
We want to see you succeed and one thing we would have you do is do a back check to see if you can determine which of those leads sources make you the best return on investment. Drop everything else right now that isn’t producing; they are just time vampires for you now. If none of your lead sources are resulting in a positive cash flow, then we would suggest you connect with one of our team to help you find something that does and keeps you within a budget and on to profitability. There is no point in us just throwing a bunch of what might be wrong scenarios at this point, you need some expert help right now. There is no point in throwing good money after bad.
A thorough analysis is required by someone who is an expert in marketing to prevent anymore cash bleed. Even by becoming a free member with Pinnacle Evolution, you have access to this support. We have seven figure earners who share valuable information everyday in our community. We have detailed training both live and online (hundreds of hours)
· Pay-Per-Click (Google Adwords) – learn from a 7 figure earner
· SEO (articles and blogs), our blog training gets you page one ranking
· Social Media (Twitter, Facebook, YouTube) –Nothing more important than
“Brand You”
· Or old-school “person-to-person networking” – still works like a charm
· Access to targeted leads right in your back office – no more guesswork.
· Everything you need to become a successful, profitable entrepreneur
One of the first things we have our membership learn is relationship building and branding themselves to promote free leads sources while they are mastering the more difficult leads sources. Google marketing takes some skill but with some even some basic training that we provide, you can have a converting campaign up and running very soon or with the money you spent trying to get leads, you could have had one of our experts put the whole program together for you while you learned. Our “Go Fast” program was desigened to get you into profit fast without experiencing the learning curve.
Cindy, we actually have a bigger concern, how did you do with the 700 potential partners that you did connect with? Do you have the conversation skills required to convert those interested parties into your business? You didn’t mention what company you were with so we are not aware of your profit margin but with a good product, 700 people who contacted you to request more information should have gotten you into positive cash flow. Not to make you feel worse but you should have been building a pretty sizable organization with those leads and we feel this is where your biggest challenge may be.
There could be potential problems with your message and we could certainly help you with that however, if you do not know what to say to get those people to join your business there could be a few problems, what you are selling they aren’t buying, your marketing is mismatched to what you are promoting or once you have them on the phone, you aren’t connecting; building a relationship.
Going a bit against the current hype in the industry of “automated” systems and Internet Marketing being the way to have success in the industry, we know what produces 7 figure results. Sure Marketing is important, very important. Yet what is more important is your ability to connect and build credibility with your customers.
I know we have all heard how just getting people to view our site is important but if we get them there and still do not build a relationship whereby they trust us and want to do business with us, you lose valuable marketing dollars.
You are serious about making this work and we are serious about your success. Our continuity education program and our “Go Fast” program are two things you should investigate. Take a free tour or better yet invest in yourself for 30 days and take all those worthless leads you acquired and actually make some money back.
Stop throwing things against the wall, and money at different ad mediums because it isn’t going to work.
Find what IS working right now, make it produce better, with our help, then move on to the next. This way you can be sure, just as sure as a medical school is for a Doctor, that you are learning what you need for your success in the correct order.
Go to our site http://www.pinnacleevolution.com and get your free copy of “The Eight Lies of Home Business”. Join our community as a free or subscribing member. Attend some of our FREE educational sessions. Check the schedule at http://www.hb2events.com and get connected with experts that can and will help you to succeed in your business.
We are here to serve you and hope this will help you in your endeavours.
The Pinnacle Evolution Leadership Team
